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1. About Me
what I specialise in
Great design is where user needs & business goals meet.

Thanks to my study background in Global Commerce, User Experience Design and Human-Computer Interaction,
I connect UX/UI and HCI methodologies applied to computer science, design, and
psychology with real business goals to fulfil delightful user experiences. I specialise in:
2. What I specialise in


user experience (UX)
UX Design
I have a user centered approach to design and problem solving. I start with user research to understand their needs and painpoints. Then I prototype a solution and test, iterate until it's the perfect solution for them.
web & app development
Web Design
I design user friendly, responsive and accessible websites. I also work directly with development teams to deliver useful design specifications: user flows, mockups, design systems, interaction guidelines, etc.


business consultancy
Digital Strategy
My digital strategy execution entails defining business strategy through stake-holder interviews, identifying how to differentiate through competitive research & analysis, staying user-centered with validated research, & running structured experiments then iterating on results.

digital design
Wireframing &
UI Prototyping
I have experience in producing wireframes, prototypes and design systems for apps websites & VR. Having expertise in Figma & other design tools, I can provide you with high-quality designs, with efficiency & clear communcation that can help your business ideas come to life.
creative vision execution
Multimedia &
Product Demos
I encapsulate storytelling throughout my projects, as well as in multimedia product demos to generate empathy, craft a vision & generate impact - using written and verbal communication, presentation, and organizational skills.

HCI Methodologies
Human - Computer Interaction Psychology
Studying HCI methodologies in my Masters Degree has enabled me to integrate computer science, design, & Psychology into my design deliverables; by making computer actions more 'human' & creating interfaces that are accessible, easy to use, & efficient.

how I work
My UX Design Process

3. How I work
skills
My UX Skillset
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4. UX Skills
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